The Happiest Place on Earth

8/19/2017
Tony

Disneyland, the happiest place on earth to its avid and passionate fans.  Insane passion that most fans will wait in line for over a hour for a 15 minute.  The data tells the Disney story of how the fans love the brand.  Despite consistent price hikes and surge pricing, the Disney parks have experienced record attendance the last 10 years. I recently witnessed this first hand on taking my family to Disneyland in Anaheim, California.  Even though it was a Wednesday, there were rides where you would have to wait over a hour for the experience and it was packed throughout the day. There was also a wide diversity of guests spanning all cultures. It goes to show people of all ages will still pay for the Disney experience...


 
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